Comprehensive Analytics and Insights with ROI

Bringing a level of unmatched experience, expertise and credibility to training content and facilitation.

With the acquisition of ROI, (Resources Optimization International) E.A. Berg Associates has made a powerful strategic move to strengthen our analytics offerings.

With a unique team including Analytical Leaders , Industry Manufacturer Executives and Senior Retailer Experts. 

ROI


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    Turns data and insights into action

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    Enables customer and shopper centric 4P solution creation

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    Tells concise and compelling stories that drive results

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    Sells with category management insights

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    Oversees insight based joint business planning

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    Leads insight based negotiating

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    Understands customer's financials and how they think

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    Facilitates financially sound decision making and planning

About Us

Resources Optimization International (ROI) is the leading provider of certified, customized, blended-learning solutions to the global Consumer Package Goods Industry. As a result, for past 20 years ROI has helped more than 5,000 professionals turn category and shopper data into insights — and more importantly – action!

Certified CMA Member

ROI is one of the first companies in the industry to be certified at all three levels of the CMA guidelines across all 33 modules. As a result, we are proficient in all the latest cutting-edge analytics and can show you not only how to read and interpret data but also help in determining what to do next.

Blended Learning

ROI offers a holistic blended learning solution comprised of online and instructor-led training designed to target the specific needs and applications of your teams. More importantly, ROI’s powerful solutions are customized to your categories and processes, making training both seamless and cost efficient.

ROI

At ROI, the goal is to develop a partnership with clients to enable long-term continuous improvement. They provide the necessary tools to address performance at any given point in your product’s lifecycle.